Win a £10,000 Prize, Free Ads and Meaden as Your Mentor

Deborah Meaden, National Ambassador for LoCAL Business Accelerators (LBA)

Over 500 newspapers have launched the Local Business Accelerators campaign, led by Deborah Meaden. Businesses aged between one and five years old can enter LBA for the chance to win a free ad campaign in their local paper and mentoring support from local business leaders. The overall LBA winner will receive a year’s mentoring from Deborah Meaden, an ad campaign devised by a top London ad agency, and a £10k cash prize from the Business Growth Fund.

LBA’s ambassador Deborah Meaden said: “With last year’s LBA having demonstrated the unique power of local and regional press to provide a meaningful boost to promising young businesses, I am delighted to be supporting the initiative once again.”

Last year’s overall LBA winner, Ilkley Brewery, saw its orders in Leeds double as a result of the free LBA ad campaign in its local paper. The business has expanded and two new employees have started since taking part in the initiative.

Recent research found that owners were most likely to use local newspapers to advertise their businesses (22%), followed by internet advertising (15%) and directories (14%). Local newspapers were cited as the most effective of all forms of advertising (49%), followed by outdoor/POS (48%), and internet (45%).

Businesses established for 1 to 5 years can enter the competition in their local newspaper via the LBA hub

The closing date for entry is 16/11/2012.

This article appears in PEM's Autumn Newsletter along with lots of other features focusing on business growth. Why not follow the link?

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