Most Promising Business Award

PEM's client Armchair Opticians was the winner of the first Macclesfield & Wilmslow Business Awards (MAWBA) 2011 for the Most Promising New Business. Owner Sarah Clarke received the award in front of a 300 strong audience at Capesthorne Hall at the beginning of November.

As one of three finalists Armchair Opticians had to present a review of business performance and future projections along with evidence of the main reasons for the success of the business.

Now in its second year, this small independent practice which also offers an NHS home visit service has grown from strength to strength. The four staff are proud to offer a unique service which combines the values of a traditional small practice with their modern, portable equipment. Patients who cannot get out to an optical practice can be visited in their own homes across the communities of East Cheshire. The team can tailor its service for each patient giving them time and attention depending upon their needs and this is recognised in the large number of referrals and recommendations which they receive.

The practice also provides a choice of Corporate Eyecare plans making it easier for both employees using computer screens and their employers to comply with their legal obligations.

Nick Gray of Riskworks who sponsored this year's award for the Most Promising New Business said that “Armchair Opticians had stood out from the other shortlisted companies because of very good market research, strong financial growth, a focussed and well thought through marketing plan as well as customer focus with clear objectives and most importantly a passion to succeed.”

Sarah Clarke's response to this latest award was to thank her team for their enthusiasm and commitment to providing the best possible service. She said “The award reflects a lot of hard work by a great team, especially in providing our domiciliary service. It's a privilege to receive an award from the business community in Macclesfield especially at a time when small businesses, particularly independent optical practices, are struggling to survive. Our unusual approach does give us a clear advantage in a highly competitive industry.”

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