Attention to detail to avoid £1,000 fine
By Vicky Greenhalgh :
For those that know me well I may come across as being pedantic about simple marketing activities like email sign-off but if a company does not have the correct information on its business stationery and this includes email sign-offs, it could mean a £1,000 fine from Companies House.
However, an email sign-off that does not project the right image with prospective clients, suppliers and employees might already be costing companies thousands of pounds in lost business. Does your email sign-off have all the correct contact details with logos, industry/trade accreditations, award short listings/wins and linked to your website? Do you have social media links? Do you indicate to contacts how you prefer to be contacted? Do people know what you do from a quick glance?
With all the right information this simple marketing activity not only gives a much more professional look to emails and could win you business but also makes the company’s status transparent. Everyone in the company should also use the same template to reinforce a company’s brand and consistently strengthen a company’s brand identity.
In terms of transparency, since 1st January 2007 under the Companies Act 2006, business stationery whether in hard copy, electronic or any other form must state the: -
- Company’s registered name as per your certificate of incorporation
- Place of registration e.g. England & Wales
- Registered number
- Registered office address
It is a criminal offence not to follow the business stationery rules, and non-compliance can mean a £1,000 fine for directors and their companies. However, meeting the legal requirements and making email sign-offs work much better for you, can help you generate new business.